Describe examples of how the internet is used by selected, contrasting businesses.
Many different businesses use the internet to help promote their business, allow their customers to shop with them or to use for the businesses to be able to run.
One business which uses the internet widely is Tesco. They use the internet mainly for the use of their customers. They use the internet to have an online website which is accessible to all of Tesco's customers and the public. This allows customers to be able to shop for all of Tesco's products online meaning that they can order all of the products online rather than going into the store. They use this so that they can reach out to a wider range of customers.
This is in contrast to Apple because, although Apple have an online website where customers can go on and buy products or search for products. Apple is able to ship worldwide, meaning that they are able to reach out and satisfy a wider range of customers. This means that Apple is able to target a wider audience of people and create a higher customer base.
Tesco's also uses the internet for social media. They use social media to help promote their business online so that they are able to reach a wide range of people. They use social media because this allows them to be able to reach out to people and let people know about any new products or any chances which may be happening within the company. This then allows a wider audience off people to know any information.
Apple also uses social media to help promote their business and any new products. They use social media to reach out to a wide audience of people online to let them know about any new products which may be coming out in the future. This then allows a wide range of customers to find out and then is able to either go into store or buy the new products online.
Tesco's also use the internet to keep a customer base. They keep all information on their customers electronic and they mainly do this by having all of their information set up to a loyalty card. When the person uses that card in store or online, whatever they buy then gets saved onto a big data base online. This then allows Tesco's to target customers more specificity. This is going to help create customer loyalty as Tesco's are going to be saving them time and showing interest by giving out certain products which they use the most. This could happen within online shopping where they can save certain items so every time they shop they are already in the basket.
Apple also does something like this where they keep their entire customer base online. When buying a product in store or online, they set up all of your details into one of their laptops/ iPad. They do this so they can save all of their customer’s information to see what they are buying and target certain things at them.
Tesco's also use emails on the internet to help promote and target customers. They do this by when customers set up a loyalty card they get their email. This means that they can then send them promotions or discounts to customers about the things which they are most interested in so that they are more likely to go there and use the promotions or discounts.
Apple also uses an emailing system to promote to their customers. They do this by getting their emails from when they buy products online or in store. They then use these to email them any new products that have just come out so people can buy them or they email them before letting them know any new products which are going to come out
Tesco’s have also used their website to promote their business. They do this by making their home page looking eye catching so that it draws more people in and makes them more likely to buy any new products. They also use their home page to show clearly any promotions which they have. This then allows them to clearly display all of their new promotions to the public to be able to help increase their sales.
Apple also uses a website to create an eye catching way to promote their new products to customers to help get their new products out there. They do this by having all new products on the home page so when people first go onto the website that is the first thing which they see.
Finally one thing that Apple does that Tesco’s doesn't, is that they use ‘iCloud’ this is where all customers’ information gets backed up and they are able to transfer all information from different Apple products easily. This is an effective way which Apple uses the internet because it’s going to give customers more of a reason to buy their products as its going to be easy for them to keep all of their files. This is a good way of using the internet as it means that customers are going to have the security of having all of their information saved.
Many different businesses use the internet to help promote their business, allow their customers to shop with them or to use for the businesses to be able to run.
One business which uses the internet widely is Tesco. They use the internet mainly for the use of their customers. They use the internet to have an online website which is accessible to all of Tesco's customers and the public. This allows customers to be able to shop for all of Tesco's products online meaning that they can order all of the products online rather than going into the store. They use this so that they can reach out to a wider range of customers.
This is in contrast to Apple because, although Apple have an online website where customers can go on and buy products or search for products. Apple is able to ship worldwide, meaning that they are able to reach out and satisfy a wider range of customers. This means that Apple is able to target a wider audience of people and create a higher customer base.
Tesco's also uses the internet for social media. They use social media to help promote their business online so that they are able to reach a wide range of people. They use social media because this allows them to be able to reach out to people and let people know about any new products or any chances which may be happening within the company. This then allows a wider audience off people to know any information.
Apple also uses social media to help promote their business and any new products. They use social media to reach out to a wide audience of people online to let them know about any new products which may be coming out in the future. This then allows a wide range of customers to find out and then is able to either go into store or buy the new products online.
Tesco's also use the internet to keep a customer base. They keep all information on their customers electronic and they mainly do this by having all of their information set up to a loyalty card. When the person uses that card in store or online, whatever they buy then gets saved onto a big data base online. This then allows Tesco's to target customers more specificity. This is going to help create customer loyalty as Tesco's are going to be saving them time and showing interest by giving out certain products which they use the most. This could happen within online shopping where they can save certain items so every time they shop they are already in the basket.
Apple also does something like this where they keep their entire customer base online. When buying a product in store or online, they set up all of your details into one of their laptops/ iPad. They do this so they can save all of their customer’s information to see what they are buying and target certain things at them.
Tesco's also use emails on the internet to help promote and target customers. They do this by when customers set up a loyalty card they get their email. This means that they can then send them promotions or discounts to customers about the things which they are most interested in so that they are more likely to go there and use the promotions or discounts.
Apple also uses an emailing system to promote to their customers. They do this by getting their emails from when they buy products online or in store. They then use these to email them any new products that have just come out so people can buy them or they email them before letting them know any new products which are going to come out
Tesco’s have also used their website to promote their business. They do this by making their home page looking eye catching so that it draws more people in and makes them more likely to buy any new products. They also use their home page to show clearly any promotions which they have. This then allows them to clearly display all of their new promotions to the public to be able to help increase their sales.
Apple also uses a website to create an eye catching way to promote their new products to customers to help get their new products out there. They do this by having all new products on the home page so when people first go onto the website that is the first thing which they see.
Finally one thing that Apple does that Tesco’s doesn't, is that they use ‘iCloud’ this is where all customers’ information gets backed up and they are able to transfer all information from different Apple products easily. This is an effective way which Apple uses the internet because it’s going to give customers more of a reason to buy their products as its going to be easy for them to keep all of their files. This is a good way of using the internet as it means that customers are going to have the security of having all of their information saved.